Well, I guess I’ve gotten vain enough to assume that I might know a thing or two about Avids and editing. So perhaps the world would be a better place if I shared my seemingly limitless knowledge (?). Occasional tips that relate to offline and online editing, Photoshop (my right hand), After Effects (my third hand) and managing media and other files. Throw in the occasional rant to let off some steam and you get the gist . Thanks for reading.

Wednesday, April 7, 2010


012- I envy women. Besides the natural, glorious gifts bestowed upon them by God that I do so appreciate, they get to wear purses without public ridicule. Oh I’ve tried the side-saddles, tote-bags and satchels. But I’m afraid they just don’t suit me. I look as odd as a shoe salesman in a kimono. “Hey old man, who you tryin’ to kid?” I can hear people think. And while very, very comfortable with my sexuality, I’m not brave enough to have a devil-may care attitude about a full-blown “screw you and your opinions about me” purse.

And yet I carry around so much “stuff” everywhere I go. My iPhone - which until last fall was functionally divided between a cell phone and an iPod touch. My keys for a multitude of destinations – home, office, parents, gate, security lockers, etc.. And an overstuffed wallet - filled with receipts, credit cards, business cards (for myself and my business partner), and a lottery ticket (my only business exit strategy). All that and spare change too.

In the winter I carry around a jacket filled with these items and more. When others pick it up they inevitably say, “Whoa! That’s coat is so freak’n heavy”. And it is, very heavy. In the summer? I pound items into my pockets. This only results in creating tumour-like appendages on my already well-defined pear physique. I tried shedding clothing to make up for the weight difference but I lost a lot of clients that way. A lot of staff too.

However, in my digital world I carry a purse without a second thought and it suits me fine. It’s my “editor’s toolbox” folder and I stuff in it all those things that I use all the time so I know where to find them.

What do I put in there? Way more than I can fit in any purse, I assure you.

• a tiff file of “black” at 16 RGB (see Blog #007)
• a tiff file of “white” at 235 RGB if I want a quick & sloppy flash frame
• premade Photoshop template files with safe-title grids and layers of premade black and white solids; all in three sizes: 486, 720 and 1080 – handy for laying up titles and still imagery to the correct aspect ratio
• same as above but with Adobe Illustrator files – all ready-made
• SMPTE bars in three sizes: 486, 720 and 1080
• a two beep of my company logo
• an alpha channel of my company logo ready for slating my masters
• reference tone at -20dB
• a set of empty folders with the same nomenclature and structure as Avid media files so I can drop one into a drive and slide media into them with ease
• a Photoshop file with dozens of layers containing custom made vignettes I use to spice up some visuals and quickly mask off areas in the footage
• and, of course, my “Ingredients” empty sub-folder set (see Blog #001).

Now it’s true that I could make my own black, white or tone in the Avid. There are templates in Photoshop & Illustrator already made. But I find having frequently used files and media right there to drag, drop or ‘click open’ saves me a lot of unnecessary tedium and makes the creative process flow a lot more smoothly.

Also, so does wearing a thong. That does wonders for the imagination.

Editors note: I read and appreciate all your feedback I’ve been getting. Nice to know I’m not just amusing myself. Keep it coming! And I very much want to know what’s in your “purse”, if you have one. Thank you all.

1 comment:

  1. Only found you blog last week, but have already read all of it. I have not got a "tool bag" just yet, but I will be stealing your ideas of SD/HD black and title safe graphics, brilliant!